ABSTRACT
Established in 1997, Netflix delivers on-demand video streaming through their online subscription service. For less than $10 a month, users can have access to over a petabyte of library content, which is equivalent to one million gigabytes of movies, TV shows, documentaries and Netflix Original series. Netflix services are offered in 40 different countries and in early 2015, the site had over 57 million monthly subscribers. Most recently Netflix expanded into Australia and New Zealand in March 2015. The bulk of the firm’s customers are located in the United States, though Netflix is quickly expanding across the Globe. It is expected that the sites combined users spend over one billion hours every month streaming videos and 61% of users have admitted to “binge” watching shows every couple of weeks.